It started with a question from our CEO, Corinne, a chartered accountant:
“Why are we still doing it like this?”
It was a simple question. But it pointed at a massive problem.
Accounting firms still lose extraordinary amounts of time to manual work, fragmented systems, and workflows that should no longer exist.
We started with compliance for accounting practices in New Zealand & Australia. Abby integrates with platforms like Xero and local tax systems to help firms save around 1,000 hours per accountant every year, turning work that once took hours, or even weeks when outsourced, into minutes.
Now we’re building the next layer: communication, workflow, visibility, and a more proactive operating system for firms. We’re expanding into new countries, and more accounting platforms.
Our ambition is simple:
Save 1 million accountants 1 billion hours.
Build with ownership
Our team take responsibility for outcomes not just tasks and take pride in what they do.
Care about the craft
We’re a startup, so not everything is perfect all the time. But we care about building things well, improving what’s rough, and steadily raising the bar as we grow.
Protect deep work, protect people
Constant context switching is one of the fastest ways a startup loses momentum. We reduce it by keeping meetings and unnecessary ceremony light, respecting focus time, and giving reactive work clear ownership through a weekly Goalie rotation. After Goalie week comes a lower-intensity week for cleanup, tooling, tech debt, test coverage, training, and reset. It is a simple rhythm designed to protect deep work and make high performance more sustainable.
Remote first, not remote exclusive
We’re a remote-first team with our team based across Auckland, Melbourne, Toronto, and soon Vancouver. This allows everyone to do their best work when works best for them and in environment that makes them most productive (library, cafe, beach, co-working space, or home). We also believe in the power of face-to-face time for problem solving, so we encourage our teams in these hubs to meet up when necessary.
Team, not family
We’re not a “we’re a family” type startup. We’re a team. We support each other, challenge each other, celebrate wins together, laugh together and work toward a shared goal. We also know work is only one part of life, so flexibility and balance matter here too. This includes taking your birthday off!
See it, fix it
If you see something that could be better, we want you to improve it.
Set up to succeed
We want people doing their best work, not fighting avoidable friction. That means making sure they have the support, tools, resources, and environment they need to thrive.
The best years, not just the best work
We want to build something exceptional, but not at the cost of joy. We want this chapter to be one we look back on and think, we built something real, and we had an incredible time doing it.
